Every Story Starts with a Click
When smart solutions find their story
01
Visa Click to Pay offered a seamless solution to the €200 billion cart abandonment problem - by making checkout faster, easier, and more secure for consumers. But even the smartest payment solution needs more than features to succeed - it needs to resonate with people.
In thoughtful markets like Switzerland, convenience alone isn’t enough. Consumers value speed - but not at the expense of trust. The opportunity? Launch a campaign that felt personal, human, and full of possibility, positioning Click to Pay as the simple moment where every story begins.
The right creative strategy
02
Launching a new payment method across Europe was a chance for Visa to connect innovation with emotion. In markets that value both trust and ease, they saw the opportunity to create something memorable.
The campaign celebrated how small purchases can lead to big moments. The creative idea was clear: make every transaction feel like the first page of a new story.
Campaign stories that connect
03
As part of the international 'Small Steps' campaign, our work with Visa focused on more than just explaining a payment solution. It celebrated the human moments when small decisions create big changes. Working with emerging director Leve Kühl from Upperfast Production, we created a campaign that made every purchase feel like the prologue to personal transformation.
:quality(90))
Real Results
The campaign launched successfully in Switzerland, with a wider European rollout ahead. Our creative approach reshaped how consumers saw and used Visa Click to Pay.
*Data valid as of July 4th, 2025
Creative excellence turned launches into stories
05
By combining authentic storytelling with emerging filmmaking talent, we proved that payment campaigns can be human and inspiring. Creative collaboration works, especially when it connects technology to real human experiences.
Payment method launches? We turned them into story-driven movements.