Welcome to Human Connection
When you're modernizing medical retail, content has to keep up
01
Joviva set out to digitize Germany’s fragmented medical supply market - connecting 800 physical stores through one seamless platform. But with thousands of complex products and a need for real, relatable imagery, traditional production simply couldn’t scale.
They needed a smarter way to create medically accurate, culturally inclusive visuals at startup speed and budget. This wasn’t just about marketing - it was about building trust in a new kind of healthcare experience.
The Right Strategy
02
Joviva needed a way to create authentic, inclusive, medically accurate visuals - without the cost and complexity of traditional production. The solution was to rethink content creation entirely.
By combining generative AI with expert medical oversight, we built a scalable system for producing imagery that felt real, represented diverse patients, and stayed true to medical detail. High-quality content, created at scale, with empathy at its core.
AI-powered Content that Changed the Game
03
Together with Joviva, we built the first fully AI-generated image library for healthcare retail - over 300 lifestyle visuals across 100+ medical topics. The result: faster production, massive cost savings, and a new standard for authentic, scalable content.
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Real Results
The campaign launched across multiple healthcare touchpoints - and the community responded
'Healthcare imagery can break stereotypes. With the right approach, AI makes representation better - and care feels more inclusive.'
Daniel Hölper, Managing Director at Joviva
Setting a New Standard for Digital Healthcare Content
05
Working with Joviva, we proved that AI isn’t just about speed - it’s about unlocking what used to be out of reach. Traditional content creation would’ve made the business unsustainable. AI made it scalable.
With the right strategy and medical oversight, we created product imagery that’s accurate, inclusive, and built for growth. Joviva now leads with a content model traditional players can’t match - setting a new standard for how digital healthcare connects with real people.